Operations Decision - Determine the market structure in which the Term Paper

Operations Decision - Determine the market structure in which the low-calorie food company operates - Term Paper Example More so, the Company intends to sell its products at a fair market, targeting individuals from all socio-economic background. The Company is different from its competitors because it sells low calorie foods that are very tasty and look good. More so, most individuals focus on healthy foods, this in return makes the Company outshine its competitors who sell high calorie foods. The Company has planned to expand its clientele by opening up other branches in nations such as United States, France and Spain in the next 3 to 4 years. Most individuals in the United Kingdom are concerned about their health, thus prefer low calorie food. Therefore the Company has an added advantage over its main competitors who mainly sell high calorie food such as Mac fries and KFC. The product is consumed by individuals from all socio- cultural background, and most buyers range from ages 20 and 55. In addition, women are the ones who mostly purchase the products, thus the Company highly concentrate on the female population (The Times 100, 2014). These are external and internal factors that may affect the marketing opportunities of the Company. SWOT analysis identifies the strengths, weaknesses, opportunities and threats, which are essential in determining actions or aspects that are necessary for the marketing plan. The Company strives to make simple and good food in a more sustainable way and at the same time meet its business goals. In order to achieve the above stated aspect, the Company ensures that it is able to balance the four major elements of the marketing mix. A service or a product will incorporate a distinct marketing mix. More so, the right mix will result to the achievement of the stated goal, which may bring about customer satisfaction. Marketing mix constitutes of four P’s, which include; price, product, promotion and place. In this case, the Company’s product ought to taste and look good

The Sale of Goods Act Essay Example | Topics and Well Written Essays - 1000 words

The Sale of Goods Act - Essay Example The other important element in such sales is reliance. The buyer must have relied on the description of the goods. In the absence of reliance on the description, the latter does not constitute an important term of the contract (Magrath, 1989). As such, there should be a reasonable understanding among the parties that the buyer will rely on the description of the goods. In Harlingdon & Leinster Enter. Ltd. v. Christopher Hull Fine Art Ltd the court held that the description of the goods constitutes an essential feature of the goods sold. Quality and suitability of the goods sold are implied terms in the contract of sale by description or sample. Implied terms render the seller of the goods liable if these goods do not conform to their description. If the contract does not incorporate a term of description, then the buyer has to establish that he had relied on the fraudulent inducement of the seller. The Court of Appeal dismissed the claim of the buyer against the seller for damages (Harlingdon and Leinster Enterprises Ltd v Christopher Hull Fine Art Ltd, 1990). Furthermore, in Birch v Paramount Estates, the defendants provided some information regarding the quality of the house. The buyer relied on this statement, and the court held that this statement was a term of the contract (Birch v Paramount Estates, 1956). In the Dick Bentley case, it was held by the Court of Appeal that mileage was a term of the contract. Moreover, a car dealer was in a better position than the customer in assessing the mileage shown by the odometer; hence, the car dealer was held liable. In our problem, even though Dusko had inspected the kitten, he had to rely on the description made by the seller. Since the kitten was not in conformity with its description, the seller is liable under the provisions of section 13(1).