BUS311 Wk4 DIS Assignment Example | Topics and Well Written Essays - 500 words

BUS311 Wk4 DIS - Assignment Example This includes buildings and minerals. Real property can be categorized into freehold, concurrent and non-freehold estates. Freehold estates are a type of real property that an individual has the right of ownership for an indefinite period while in the case of non-freehold estates; the owner has the right of ownership for a limited period of time (Rogers 2012). Concurrent estate is property that is owned by two or more persons. Real property is immovable. Personal property is any type of property that does not fall under real property. Personal property includes any right that an individual has over movable things. Personal property can be categorized into corporeal and incorporeal forms of personal property. Personal property can be moved from one place to another. The law treats each type of property differently and so should the society. This is mainly due to the fact that the different properties have different characteristics. Businesses protect their logos through intellectual property, businesses, land and buildings are protected using the real property law and the goods that they offer to their consumers are protected by personal law. I couldn’t agree with you less. Your explanations are straight to the point and I think that giving suitable examples makes your work a masterpiece. However, I wish you would have elaborated more on how the society should treat the different types of properties. I totally agree with you when it comes to real property characteristics. However, when it comes to intellectual property I think that it is not personally owned as you have stated. That said, I think your examples on the same are correct (copyrights and patents). I also concur with you that the different types of properties should be treated differently by the society since they have different meanings and covered by different laws. The Sarbanes Oxley act was passed by congress in the year 2002. The act

Conflict in the Central African republic Essay Example | Topics and Well Written Essays - 1250 words

Conflict in the Central African republic - Essay Example The number of people that need humanitarian assistance on immediate basis exceeds 2.5 million (â€Å"United Nations†). Innocent civilians are losing their lives in this conflict. Rather than being collateral damage as a result of rebel groups’ fighting, these civilians are being purposefully killed because of their religious or community associations and for their identities. While the ex-Seleka victimize Christians, people that are the most vulnerable are the Muslims. More than a million people in the country have been displaced and the homes of many of them have been burned to deter them from returning (â€Å"United Nations†). What is setting in is a de facto partition of the CAR between the Muslim and the Christian population. This separation is setting the stage for conflict that might continue for generations. Capital of the Central African Republic, Bangui, has a long history of lack of reliability of its public utilities. But since December, the Red Cross has been rendering its services to collect human bodies intact or chopped up. There exists a divide of two neighborhoods in the Avenue de France. Most of the dead bodies belong to people who have strayed too far in the wrong direction. Foot traffic is not allowed on the road so people do not have to bury the dead bodies and instead leave them to rot in the sun. The neighborhood toward the north of the line is occupied almost exclusively by the Christians as a result of massive killing or exile of the Muslims from the region.

The Outsider - Oral Report Essay Example for Free

The Outsider Oral Report Essay Mersaults final and most significant revelation occurs at a point in his life where his execution is imminent. This revelation comes in the form of acceptance and understanding. At this point in the novel, he is thinking of his mother, experiencing the natural world around him, and coming to terms with his fate and resigns to it, as he has done during all other struggles he has had to face, trivial as they may have been by comparison. But this time rather than accepting it out of indifference, he accepts it by becoming a part of it. Whilst awaiting his execution, Meursault for the first time in a very long time thinks of his mother. Here, he comes to understand that no one at all had any right to cry over her, because she died at a point where she was ready to live her life again and Meursault feels the same. Rather than feeling unmoved by his mothers death and indeed her existence, he empathises and finds salvation in being able to relate his final days with hers. This shows how he has moved from being an outsider to feeling connected to his place in the system of humanity. Meursault is strongly affected by the natural world around him, but in the last few passages of the novel he finds union and peace with nature. Throughout the novel, Meursault is constantly being affected by the blinding heat of the sun, or the bitter salt of the ocean burning his lips. However, he chooses to react to it physically rather than experience it. When he describes the natural world outside during the last hours of his life, he finds it soothing and peaceful, rather than irritating. He is a part of it, he likes it and he feels it. This shows that he has embraced the natural world and become a part of another system of the universe, much the same as he relates to his mothers cycle of life. Rather than remaining emotionally disconnected and only physically hindered, he finds nature soothing and chooses to become a part of it. Meursaults final wish was for there to be a crowd of spectators at his execution and that they would greet him with cries of hatred. The fact that this thought makes him feel less lonely supports Meursaults strive to experience things honestly, without compromising his reason. He recognizes his role in society and feels comforted by being a part of it. He desires an honest reaction from the spectators in order to feel less alone, which shows the comfort he has found in accepting the truth of the final stage of his existence. The final few paragraphs of the novel show the final stage in Meursaults acceptance of everything around him, through which he finds a way of understanding and connecting with the cycle of life.

Refurbishment Vs Redevelopment In Malaysia Construction Essay

Refurbishment Vs Redevelopment In Malaysia Construction Essay Malaysia property market has experienced a drastic change in 2008. The property market moved from a boom at the end of 2007 to uncertainties due to increasing construction cost. Finally, the property market moved into a relatively quiet market towards the end of 2008. With all the banks trying to tighten their loan terms, obtaining loans for development of all types of commercial building have been difficult in the last three years. Yet, study shows that there is still a high demand for space in office building in area like Kuala Lumpur. From time to time, there are several developments of new office buildings in Klang Valley area. From the study done by JPPH, there is an increase of approximately 10 million square metres of new office space throughout Kuala Lumpur. Yet, the average vacancy rate in office space decreased to 18.6%. This proved that the demand for office building is still able to cater the increase in new office space. Study also showed that there is a new supply of approximately 280,000 square metres of new office space and additional 92,000 square metres of office being refurbished and repositioned in the year of 2009. So, building owners have to struggle to maintain the popularity and the competitiveness of their building. The current lack of new-build development raises the likelihood of grade-A supply shortages when the occupier market returns, creating investment opportunities for carefully targeted refurbishment. But, usually owner is in great dilemma when they are in such situation. As everyone know, the refurbishment of office space offers advantages over new-build which can facilitate the achievement of economic, social and environmental sustainability. But, redevelopment is the ultimate solution for eliminating all problems regarding the maintenance, changing tenants requirement and other probems. Making comparisons between refurbishment and redevelopment is also problematic because the term refurbishment can be used to encompass a wide spectrum of building works, from minor cosmetic improvements through to extensive reconstruction. But, in the majority of cases, refurbishment will be a quicker and cheaper means of restoring second-hand office space to grade-A specification. As a low-cost option, the refurbishment of office space should be intuitively attractive in an economic climate marked by a lack of development finance. But in many cases refurbishment is as costly as redevelopment and likely to carry with it greater risks and physical constraints. Problem statement Malaysian has been accused as a clever builder but poor manager. For example, certain office buildings in Golden Triangle are often looked deteriorated and relatively matured compared to other purposed-built office building. Example of such older office buildings are those office building located on the fringe of Central Business District, like Jalan Ampang. These older office buildings have a higher tendency to be left vacant due to its poor office building images. This will leads to lower rental rate to be paid by the tenants to remain its competitiveness. Other important characteristic of such office building also includes by low occupancy rate, lower quality of the building and services provided. Besides, recent office developments are very likely to adopt green features such as energy saving, reduction of wastage and water usage, as well as the use of environmentally friendly materials. This new trend in development had forced many owners evaluate the condition of their building and try to make several changes to the buildings to attracts more tenants. These efforts are important to attract corporations who fascinate energy-saving and environmental-friendly building. But making such decision is not easy. The owners have to evaluate the cost and benefit of each choice, and determine the solution he desires to improve the condition of his buildings. But other factors also have to take into consideration. For example, the rate of interest the bank would charge for development of different risk, the time of completion and others also greatly affect the decision-making of owner Objectives of study This study has three main objectives. There are: To determine factors influencing the decision-making in deriving a solution to the method chosen. To identify the benefits of building refurbishment or redevelopment to the building users. To determine whether tenant likes refurbished secondary office building or newly redeveloped building. Scope of study The scope of this study will focus on selected office buildings, both building which had undergo refurbishment and those which had undergone redevelopment. To ensure a more complete study, the newly constructed building is also considered as building undergone redevelopment. The respondents of the questionnaire are limited to tenants in Golden Triangle area only. As for the property manager, all property managers can be chosen as the interviewee. Building manager who are hired by owners and acted on behalf of them, will gives their opinions in owner perspectives (maximise profit) and current tenants will voice out their preferences in choosing a building space. Methodology All the relevant data are collected through primary data and secondary data. Primary data includes questionnaire, samplings, interviews and case study. In this study, respondents identified in questionnaire study are selected property manager who represents building ownerà ¢Ã¢â€š ¬Ã¢â€ž ¢s point of view and some tenants within Golden Triangle area through sampling. As for interview session, interviewees targeted are property manager who are the representatives of building owners. Through this interview sessions, benefit of building refurbishment and redevelopment will be ascertained. Finally, case study of three similar office buildings will also be done as the quantitative analysis. All three building will be compared according to the cost incurred for construction and the benefit obtained. Then the differences in term of occupancy rates, rental and others will be calculated to represent the increment in term of market value. On the other hand, collection of data in this study will also includes references such as reference book, journal, articles, conference paper, property market reports, internet/ website searching and other sources. In addition, data will also be collected from books, magazines or newspaper article to obtain general information on building refurbishment and the effects of building refurbishment. Further details of methodology will be discussed in Chapter 3. Structure of Study This study consisted of five chapters. The brief discussion of each chapter is discussed as follows: Chapter 1 Chapter 1 is the introduction of the study. This chapter starts with an introduction of this study with a brief background. Besides, other things like problem statement, scope of study, methodology and others are also discussed in this chapter. Chapter 2 Chapter 2 is about the literature review. In this chapter, definition of building refurbishment and redevelopment, benefit of building refurbishment and redevelopment and others will be discussed in this chapter. Besides, factor influencing decision making of building refurbishment and the tenant preferences will also be discussed. Chapter 3 Chapter 3 is the methodology. In this chapter, methodology used to survey and interview in order to gather information needed. The structure of questionnaire is also discussed in this chapter. Furthermore, a brief discussion on the opinion of respondents of questionnaire and interviews will also be carried out in the last part of this chapter. Chapter 4 Chapter 4 is the chapter regarding research findings analysis. In this chapter, data gather will be analysed and presented in this chapter. An analysis on the benefit of building refurbishment and its value-enhancing ability will also be carried out by studying the information gathered through interviews, questionnaire survey, and secondary data. Chapter 5 Chapter 5 discuss about the conclusion and recommendation. In this chapter, conclusion from the findings and analysis of data in the previous chapter will be discussed and summarized. Besides, it also illustrate on the confirmation of the objectives and overall summary for the whole study. Other information included in this chapter is the suggestions for further study.

Comparing the Concepts of Seeming and Being in Relation to Political Po

Comparing the Concepts of Seeming and Being in Relation to Political Power and Leadership in The Prince and The Republic 9. Machiavelli says the prince only has to seem good, not be good. Socrates insists that seeming is bad, being is good. Is it better to remain in the cave with Machiavelli, or see the light with Socrates? Write three pages for Machiavelli and against Socrates, write another three pages against Machiavelli and for Socrates. Both Niccolà ² Machiavelli and Plato, in their works The Prince and The Republic (respectively), address the concepts of seeming and being in relation to political power and leadership, however they do so in two distinct manners. In the Republic, Socrates insists that seeming is bad, and being is good. Using a parable of people in a cave, he states that the only way to know the difference between what seems and what actually is reality is to experience it in its purest form, instead of through images. Machiavelli, on the other hand outlines the different ways that a prince could rise to power, and justifies any and all means that a prince could take. He states that a prince only has to seem good when it fits his purposes, not actually be good. He encourages an aspiring prince to be deceitful and conniving in order to gain and maintain power. Before concluding which political theorist is correct, it is interesting to examine whether it would be better to remain in the cave wit h Machiavelli or see the light with Socrates. The citizens of Socrates’ Republic are divided into three classes. Those who are deemed fit to rule, the philosopher/rulers, are those who have been chosen to pass through several stages of training and preparation. They are the most fit to rule, because the... ...ity really is, and if they don’t have the wisdom to do this on their own, there are people who will guide them. It can only be concluded that seeming good, as Machiavelli advocates, is bad because it is essentially deceives the citizens. Additionally, when one seems, they are acting in the interest of only themselves. Being good, as Socrates promotes, is the better of the two, because when one is actually good, they will act in the interest of society as a whole, instead of merely their own selfish interests. It is a far better thing to emerge from the cave with Socrates, to see the light, to gain the knowledge, and the ability to share it with others. Works Cited Plato. The Republic. Trans. Richard W. Sterling and William C. Scott. New York: W.W. Norton & Company, 1996. Machiavelli, Niccolo The Prince New York: Oxford University Press, 1952

Family or Finance :: essays research papers

Family or Finance, Which Should Come First?   Ã‚  Ã‚  Ã‚  Ã‚  When looking at custody cases in America today, one must wonder what the courts find more important when deciding the fate of these children, family or finance? The issue has been raised that the majority of the time, the mother gets custody of the children. Should this be so? Should we at this time, a time where we are trying to break through the molds of the mother being the only caregiver, automatically assume that the mother should gain custody of the children? Or, should we begin to look at the merits of allowing fathers to gain custody of the children? When looking at these cases, cases where both the mother and father desire custody of the children, how do you decide who should win? Should money be the primary factor? Should family be the primary factor? Or should the kids’ desires be the primary factor?  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  All these question have been raised, and the courts answer is very simple. When deciding who should gain custody of the children the primary factor is â€Å"What is in the best interest of the child?† The problem to this answer is that it is too vague and doesn’t effectively answer any of the questions above. So lets look at what the courts feel is in the best interest of the children. Based on statistics from 1994, single mothers made up 6.6% of all families, while single fathers made up only 1.2%. So it would appear that mothers are more likely to end up with the children than fathers. Of course we must take into consideration the fact that not all the fathers want the children, and they go to the mother by default, and then there are the fathers that are in prison. There are also cases of the women not wanting the children as well. But we do not want to focus on these people, we are looking strictly at cases where both parents desire custody of the children. The fact is there are more single mothers than fathers, and when it comes to cases where both parents want the child, the mothers are more likely to win custody than the father. So we must determine why this is. When looking at recent statistics you can see that 52% of single mothers are below the poverty level, where only a little over 20% of single fathers fall below the level. Family or Finance :: essays research papers Family or Finance, Which Should Come First?   Ã‚  Ã‚  Ã‚  Ã‚  When looking at custody cases in America today, one must wonder what the courts find more important when deciding the fate of these children, family or finance? The issue has been raised that the majority of the time, the mother gets custody of the children. Should this be so? Should we at this time, a time where we are trying to break through the molds of the mother being the only caregiver, automatically assume that the mother should gain custody of the children? Or, should we begin to look at the merits of allowing fathers to gain custody of the children? When looking at these cases, cases where both the mother and father desire custody of the children, how do you decide who should win? Should money be the primary factor? Should family be the primary factor? Or should the kids’ desires be the primary factor?  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  All these question have been raised, and the courts answer is very simple. When deciding who should gain custody of the children the primary factor is â€Å"What is in the best interest of the child?† The problem to this answer is that it is too vague and doesn’t effectively answer any of the questions above. So lets look at what the courts feel is in the best interest of the children. Based on statistics from 1994, single mothers made up 6.6% of all families, while single fathers made up only 1.2%. So it would appear that mothers are more likely to end up with the children than fathers. Of course we must take into consideration the fact that not all the fathers want the children, and they go to the mother by default, and then there are the fathers that are in prison. There are also cases of the women not wanting the children as well. But we do not want to focus on these people, we are looking strictly at cases where both parents desire custody of the children. The fact is there are more single mothers than fathers, and when it comes to cases where both parents want the child, the mothers are more likely to win custody than the father. So we must determine why this is. When looking at recent statistics you can see that 52% of single mothers are below the poverty level, where only a little over 20% of single fathers fall below the level.

Marketing A Sports Organization

When watching football on television, we get so sidetracked in the game and in the players that we forget about another part of the team. The marketing team is a large part of the sports team. Without the group of people who help get the recognition, sales, promotions, the football team would have a more difficult time surviving. The marketing mix is one of the most often used phrases in marketing. The four marketing tactics, also known as the four â€Å"P’s,† are price, product, place, and promotion. Marketingteacher.com compares the marketing mix to that of a cake mix. All of the ingredients are essential to having the positive outcome that is desired.   If the cake needs more sugar, you can add more sugar, if it needs more milk, you can add more milk. The same thing applies to the marketing mix.   Perhaps the price needs to be altered for that positive outcome. Any of the tactics can be altered to suit the product and to get the outcome that is desired. When applying the marketing mix, the kind of organization that we are dealing with has to be considered. There is a difference between an amateur sports organization and a professional sports organization. In order to properly assess the commonalties and differences among the marketing mix developed for Diving Canada (Amateur Sport Organization) and the Toronto Blue Jays (Professional Sport Organization), it is imperative that one has a true understanding of the four elements that drives the marketing mix. The marketing mix was developed as a means to provide marketers with a strategy that would allow them to blend together various factors in order to achieve an organization’s objectives. To successfully implement this strategy, marketers must address the four specific tactics, or â€Å"ingredients† that will make the strategy work. Price is the factor that allows marketers to add value (a numerical representation) on the goods and services they are offering based on their ability to stimulate demand. Product on the other hand, refers to the tangible (good) physical aspect or service that encompasses such things as; brand name, functionality or packaging. Conversely, place relates to the specific geographical location that marketers feel is most appropriate to distribute their product/service to the general public. In order to engage in a successful deliverance, marketers must properly plan tactful promotional strategies that will inform their targeted market with the necessary information to make a purchase. If the aforementioned is utilized effectively, marketers will be able to achieve their organization’s goal in an efficient and productive manner According to www.wharton.universia.net, Juan Manuel de Toro, a professor at the IESE business school said that marketing for a sport’s organization should be, â€Å"Orientated toward consumers. It’s about thinking, deciding and acting in terms of the final consumer.†Ã‚   He said that as a result to this, â€Å"you have to know who your consumers are, and what they want and need. As much as possible, you have to tailor your offer to their needs, so you can get to know them and provide them with a worthwhile benefit. The orientation is toward the market, not to the product.† For instance, diving is growing to be very popular in Canada. According to www.diving.ca/english/html/about.htm, Canada is the number one diving nation in the world. Emphasizing that Canada is known for its diving is important.   This will appeal to the emotional aspect of the marketing. It gives a sense of pride. When it comes to sports, pride sells. There are many organizations that would like to partner with one of the sports that Canada is known for. Sponsorship can make or break a sports marketing plan. Because the team is not necessarily a business and has different purposes than a business does, the marketing for a sports team is different. People watch sports for entertainment, and largely for the emotional aspect of it. There is some emotional reason why each person becomes passionate for sports. Whether it was a family sport for some, or whether they were athletes in the sport when younger, the customer has a reason. To successfully market, the marketing team must get into the heads of their customers and find out what that reason is. According to www.wharton.universia.net, Toro said, â€Å"You are dealing with more than just a service; the sports consumer is looking for entertainment, diversion, passion, emotion; you have to consider his complete emotional dedication.† Sandro Rosell, who is the vice-president the Futbal Club Barcelona, argued, â€Å"In sports marketing, it is very hard to bring business needs and emotional needs together.† Although Rosell is right, it is hard to do, it is possible. For an amateur organization, the price can be a big problem.   There will be less money for marketing when the organization is amateur. What is used has to be used wisely. When seeking a partnership, there are a couple of options. Public or private organizations or state and local partnerships are often considered. One organization that would most likely be used for Diving Canada would be FINA, the world’s largest organization for aquatic sports. The sponsorship covers part of the price aspect. To gain a good idea of the price, penetration pricing could be considered. Penetration pricing is when the price is set low, on purpose, until interest is gained and then the price is raised higher. This would probably be a good idea for Diving Canada. Because it is an amateur sport, some customers might be a little leery of supporting it; however, because it is a sport that Canada is known for, they will most likely support it if the price is right. Once they begin supporting it and see how positive it is for them, the price can be raised and they will not refuse. Promotion for an amateur sports organization can be somewhat tricky. Sponsorship is found in promotion as well as the price. Without the sponsors supporting the team, it is difficult to have the promotion that is necessary. Since Diving Canada’s organization is more about achievement than money, they are not as well known as the Blue Jays. According to http://pr.e-agency.com/pdf/sports_division.pdf, one way to promote a team like the Diving Canada is to have a website devoted to them where they would gain large exposure. While this does cost extra money, the website believes that the price would be worth it in the end. A professional sport organization such as the Toronto Blue Jays is an association that is part of a much larger family that stretches across North America. These organizations are limited in the amount of teams that are able to compete and encompass a huge consumer database consisting of fans, spectators, participants, employees, sponsorship companies and much more. The Toronto Blue Jays, a Toronto based baseball team, is one of the thirty members of this professional sport organization. Diving Canada on the other hand is considered to be a non for profit amateur sport that was created to facilitate the growth and development of diving as a sport in Canada. Although not as large or consumer driven, Diving Canada represents nine provincial diving associations consisting of sixty seven local diving clubs with over 4,000 performing athletes. The main goal of diving Canada is to â€Å"become the number one diving nation in the world.† Unlike the Toronto Blue Jays Association who are profit driven, Diving Canada’s mission is to â€Å"provide all divers, from entry level participants to Olympic and World champions, with the programs and services required to achieve personal excellence and self fulfillment.† Before distinguishing the differences and commonalities of their respective marketing mixes, it is important to understand the underlying differences between a professional and an amateur. Professionals, who participate in sports organizations such as the Toronto Blue Jays are usually required to encompass a large array of knowledge achieved through intensive training and practicing.   These individuals often have a large affect on society and are required to exploit their independence both in society and in the workplace. Furthermore, the single largest distinction between an amateur and a professional is the funding for the sport. Professionals are paid individuals who are part of a large organization, and are paid based on their active participation Amateurs, on the other hand usually refers to individuals who are not performing for money, but instead are doing so for self interest usually through an academic setting. Now that the differences between a paid professional and a working amateur, have been distinguished we discussion of the differences and similarities among the marketing mix can be continued. Sports â€Å"products† is the first part of the marketing mix that will be analyzed and discussed in relation to both The Toronto Blue Jays and Diving Canada. A sport product consists of a good or a service that is created for the purpose of providing a benefit to its many existing users (participants, sponsorship companies, spectators etc†¦). It can provide physical benefits which can be seen through its; its quality design, features, packaging, variety or it can provide intangible benefits, such as the excitement and thrill participants acquire when watching or attending their favorite sport game. Although Diving Canada is an amateur sport they share many of the same existing users. Both organizations have many participants providing entertainment for their fans (their consumers), while following specific rules and guidelines governed by officials, instructors, coaches, etc. Furthermore, both engage in acquiring sponsorships as a means to provide excess cash to run a successful event. Regarding the intangible benefits, there are many similarities as both organizations are proving entertainment for their spectators. However, one of the main differences is that participants in Diving Canada are competing for self-fulfillment (not getting paid), opposed to many of the players on the Toronto Blue Jays who participate for the swollen salary. Although both organizations are very competitive in nature, Diving Canada places a much larger emphasis on achieving personal excellence and self-satisfaction (individually) while the Toronto Blue Jays place a large emphasis on winning a championship as a whole rather than individual participation. Regarding the tangible aspects, there are many differences among the two organizations. There is much more variety offered by the Toronto Blue Jays seen through; the different field positions played (short stop, centre field, catcher, pitcher), equipment (bats, helmets, uniforms, gloves), demographics and viewing capabilities (radio, TV). Although, there is variety in Diving Canada, participants have limited equipment such as bathing suits or goggles, they differ by having much less exposure. TV and radio promotions are limited. The quality of entertainment is usually higher in professional sports, but can is too complex to judge as entertainment can only be judged in the eye of the beholder. Although both organizations design their sport wear to embody company logos, the Toronto Blue Jays place a much larger emphasis on its uniqueness as a way to drive sales and attract consumer purchases of uniforms, hats, gloves, etc†¦One of the biggest differences recognized among the two organizations is the brand name which is perceived through their logos. The Toronto Blue Jays have a much more distinguished and recognized logo compared to Diving Canada. Although Diving Canada does have a signature logo, recognized as widely as the Toronto Blue Jays due to the limited exposure, demand and publicity for the event. The largest difference between the Blue Jays and Diving Canada is money. However, in the words of Shaquille O’Neal, â€Å"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, [and] wear Reebok.† Though the two sports are extremely different in marketing, it is interesting to see how the same formula — price, place, promotion, and product, can be tailored to work successfully for both. Works Cited Dunn, Paige, and Patty Deutsche. â€Å"Sports Marketing Devision.† E-Agency. 2006. 6 Dec. 2006 â€Å"Diving Plongeon Canada.† Diving. 2006. 6 Dec. 2006 ;www.diving.ca/english/html/about.htm;. â€Å"Marketing Mix.† Marketing Teacher. 2006. 6 Dec. 2006 ;http://marketingteacher.com/Lessons/lesson_marketing_mix.htm;. O'neal, Shaquille. â€Å"The Sports Quote †¦ the Best of the Best.† Famous Quotes and Quotations. 2006. 6 Dec. 2006 . â€Å"Sports Marketing: the Motor That Drives the Sports Business.† Marketing. 18 May 2005. 6 Dec. 2006 .