CanGo Analysis Essay

1. CanGo has too many another(prenominal) activities without having ad hoc goals or setting priorities. As they find something that needs to be accomplished, it is al slipway as soon as possible without setting definite time deadlines. move priorities is one way to insure that the tasks which need warm attention ar persisted on first of all, while other task cornerstone be delayed be pay off they ar non as important. Being able to schedule people to complete item task requires thoughtful planning while know what resources are available.According to the Business Dictionary, a resource is an economic or crossingive factor required to accomplish an activity (Resource, 2013). CanGo needs to demand a chart presentation what its resources are which includes how a lot time each employee is able to work, how much money they back end spend or invest, and what needs to be done by when. This lav be accomplished in a add up of different rules depending on the personnel who wi ll be responsible for compiling the data. As directn on the adaptive Path website, one method would be to use a spreadsheet which shows three major criteria and consequently defend a scale to them graphing the results.Equally important, once the priorities are determined, is setting specific deadlines for completion of task so that the employees know exactly when a report is needed, or when another plane section needs a specific resource if a resources needs to be shared or allocated, such as an employee working on multiple tasks. When setting the times, it is also important to know if one task needs to be complete before another on starts or if tasks can be worked on by different employees concurrently.Setting up a written schedule or calendar, for example in Microsoft Outlook which e reallyone can purview would be a sincere tool so each employee knows who is working on what and when it needs to be done.2. CanGo needs to find out their customer base so that they can grocery to current customers and necessitate in spick-and-span customers. There are a few ways to find their customer base. This first step to help find a customer base is to make the company a discolouration name. They need to make the company known to everyone for the great services and products offered.This will make the company to a greater extent noticeable on any search engine or social media. Another step to conclusion the base would be to use onsite analytics. Google is the best known option for this. This will analyze the sites traffic patterns. It shows what websites they incur from, how long they stay on your site and each individual paginate. This can even determine what page the customers get to and then put across (Staff Editor). If there is a certain page that customers get to and then leave the site, than this is the page that needs to be looked over and re-done. CanGo should also take advantage of social media.If CanGo used a social media outlet such as Facebook, th eir fans could leave comments and say what they like and dislike about the company. This can help fix any problems within the company. The last(a) step in reaching a good customer base is to make sure their website is user friendly. Make sure the homepage has the most important capacitance on it and that it has easy to understand menus for the customers to navigate. The company should also make sure to look at the reviews two good and bad and leave all of them on there.By showing that you are not nerve-wracking to hide anything the customers will extradite more respect for the company. . CanGo wants to implement a sensitive technology that involves a late layout that incorporates barcoding and automated storage and retrieval systems (ASRS). Jack is proposing this new implementation by contrasting the new technology versus CanGos current technology. Jack assures Juan that every cost has been included in the detailed analysis, hardly when Juan asks about how they are going to deal with the IT subdivision, Jack replies that they need to make sure that the entire plane section is focus about 70 % of their time to this project in multiple locations.He also remarks that the discussion section has to be pulled off from their current projects, so this implementation can be a priority. Prior to make the final decision of purchasing ASRS technology, there needs to be some deeper discussion as to what would hap to the security of the companys mesh if the IT segment had to spend more time on data integration.According to Ehow website, the information technology department in an organization is responsible for the architecture, hardware, software and meshing of computers meaning that putting the IT department full time on the implementation of ASRS technology, can cause im worthy function of the in the first place IT department functions, for instance, armed servicer maintenance (Kelchner, n. d. ). Agreeing to Wisegeek website statement, if maintenance is not conducted on a computer network, regardless of whether the network is small or large, pplication software usually will not run as well as expected. In some cases, a network may even experience total or incomplete network failure if proper maintenance is not conducted. Jacks proposal can cause CanGo extra costs that have not been accountable for and put the entire companys network at risk (server maintenance, n. d. ). In other to make this analysis effective, Jack should meet up with the IT department first and discuss how the implementation of this new technology will impact ITs current work schedule.Jack and the IT department need to come with a plan that includes a work schedule for the new implementation without interrupting current projects. Therefore, if extra hours are demanded to complete the implementation whether CanGo will pay overtime to the IT department employees or temporary IT employees will be hired, this cost has to be added to the analysis. When choosing a s trategy, every single department that is involved in the implementation should be contacted and informed about the project prior to present the final analysis.It seems that Jack didnt contact or discuss the implementation of ASRS technology with the IT department.4. CanGo consumer buying process is in question when one of CanGos employee shares an elevated statistic that reveals over 75% of online shoppers dont end up buying the products that they have selected in the website as a result, Andrew replies that CanGos website mirrors the consumers choice by applying product recognition, illuminating search, alternating evaluation, etc. It seems that CanGo does not have an ongoing method for tracking hits vs. purchases on their website.The problem is that CanGo is not evaluating their consumer buying process properly. Andrew clearly wonders if that high statistic applies to CanGo clients. According to Aspire website, victimisation website metrics and tracking your leads and conversion s should forgather a vital role in measuring whats working and whats not on your companys website. Building up a history of metrics will enable you to mention trends and opportunities, analyze your traffic data to consistently improve your sites effectiveness, and varan your lead contemporaries process, conversion rates, and your return on investment. CanGo should invest in website metrics because this will allow CanGo to conduct proper follow up that will confirm if the implemented consumer buying process is satisfactory (Website metrics, n. d. ).5. CanGo needs to monitor the changes in purchases so that they can modify their marketing strategy. There are a few ways that CanGo can monitor changes. The company should start using web crucifys on their site. A web bug is a graphic in a website or a graphic-enabled e-mail message.The Web bug can confirm when the message or page is viewed and enroll the IP address of the viewer (Privacy Rights Clearinghouse). This can help determi ne how many people are viewing their homepage and any other page on their site. CanGo can also apply direct marketing to their site. Direct marketing is a sales pitch targeted to a person based on prior consumer choices (Privacy Rights Clearinghouse). An example would be if the customer buys a romantic novel, then there will be suggestions for other romantic novels in a similar nature. Another method CanGo can use is behavioral marketing.Behavioral Marketing is the practice of collecting and compiling a record of individuals online activities, interests, preferences, and/or communications over time. Companies engaged in behavioral targeting routinely monitor individuals, the searches they make, the pages they visit, the content they view, their interactions on social networking sites, and the products and services they purchase (Privacy Rights Clearinghouse). After they have done the tracking they are able to show advertisements to the customers based on their behavior.This type of marketing is used through cookies, flash cookies, device fingerprinting and many other technologies. Whenever the customer goes to websites or social media that have advertisements on the side, the companys ad would be there if the services were something that interested the customer.6. CanGo seems to lack knowledge of unfamiliar territory. Since the online entertainment market is becoming perfect(a) with entrepreneurs entering the industry, CanGo can definitely benefit from investigateing this particular market before they enter it.There are many reasons for any company thats entering a new market to research it first. iodin reason is because its a way of keeping up with market trends, and in instantlys fast paced world its paramount to stay on top of the industry and business trends. lack knowledge of unfamiliar territory can be extremely costly to an organization. Expanding into a new market involves a great deal of market research in addition to target customers. CanGo need s to give away an in-depth understanding of market growth rates, forecasted demand, competitors, and potential barriers to entry.CanGo isnt entering a relatively undefined market, however, its new territory for the company. Needless to say maintaining a competitive edge is an important aspect of management today because organizations exist in a more global environment than in the past. Within most industries organizations cope with other companies that are able to provide the same goods and services. According to Steve Jobs, Some people say, give the customers what they want. only if thats not my approach. Our job is to figure out what theyre going to want before they do.I think Henry Ford once said, if Id asked customers what they wanted, they would have told me, A faster vaulting horse People dont know what they want until you show it to them. Thats why I never rely on market research. Our task is to read things that are not yet on the page. This was a pretty controversial quote but it was how he actually felt. Unfortunately, although he was extremely successful and considered a genius by many there were times in his career where understanding customers wants could have led to even more success, such as with his computing company NeXT.There are twain and cons to researching a market before entering but the pros definitely outweigh the cons. researching your market is also very vital to understanding your target market and increasing sales. There are many reasons for CanGo to conduct research on a market theyre entering, for instance, identifying potential customers. Its important who will be using your product or service. Are they male or female? How old they are? and so on.Its also important to understand CanGos existing customers such as why would customers choose their product over their competition. A market should be prioritized based on the strategic fit and the ability for CanGo to serve them. CanGo should be able to answer questions like Are there gaps in this marketplace that can be filled? If so can they do better than their competitors? What value can they deliver to this market and how much are they willing to pay for it? (Isaacson, 2011).